
A culinary experience where tradition and innovation meet.
OUR CRAFT
CREATIVE DIRECTION, NAMING, BRANDING & SOCIALS
LOCATION
YUCATAN, MEXICO
Ariadna is a restaurant in southern Mexico that offers a culinary experience built on dualities—where ingredients, aromas, flavors, textures, and colors interact to create a sensorial journey that mirrors the contrasts of life itself.
Its identity is inspired by the Greek myth of Ariadne, an enduring symbol of transformation: loved and abandoned by Theseus in the labyrinth of the Minotaur, only to be later immortalized among the stars by Dionysus. This theme of change and contrast is woven into the restaurant’s design, where Ariadne’s legendary thread guides the space, intertwining with architectural elements to form a labyrinthine experience. Dramatic arches rise as if shifting on their own, reinforcing the illusion of movement and evolution.
The result is a conceptual and experimental visual language—fluid, ever-changing, and deeply tied to the brand’s essence. Because life is always in motion, and only by embracing its contrasts can we unlock the richness that duality has to offer.
Select photographs courtesy from Diez800 & Paola Vivas.
Animation done in collaboration with Pitágoras Studio.




























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