Athos is a triathlete community focused on optimizing their members potential, knowing that in order to empower individuals, they need a strong sense of support, consistency and like-minded individuals to push them to reach their goals. Athos is conceptually based on the timeless archetype of the hero and the journey that they invariable progress through, from the initial phases of struggle and hardship into the glorious culmination of their efforts.

We were approached by the founders of the society in order to develop their name, brand, and overall creative strategy. Athos is derived from the Greek word for “contest” or “feat”, reviving the classical ideal of balance — balance of mind, body, and character. Everybody is a hero is Athos, everybody can reach their full potential.