Energías Limpias de México, or ELM for short, believes in empowering its clients into becoming ecological heroes and how this has the power to change the world. We were approached by ELM with a pre-existing brand, however, it was deemed best to do a major overhaul of its identity, as it needed a stronger and more impactful communicative strategy to truly reach its target audience, and a more sleek and technological finish for its various client-facing touchpoint, such as its social media and website.

We maintained the identifiable green color palette while shifting their tonality slightly, and redoing the logotype to appear softer and more humanistic. Using solar panels as a motif, we created various graphics and collages utilizing their grid system, showing how implementing green energy is a laborious process and team effort.